Sanlorenzo APAC marks year of significant growth across Asia-Pacific
by Simpson Marine 17 Dec 2025 04:10 PST
Sanlorenzo APAC marks year of significant growth across Asia-Pacific © Sanlorenzo Yachts
As 2025 draws to a close, Sanlorenzo APAC and Simpson Marine report on a year defined by strong momentum, strategic expansion, and cultural engagement, underscoring the Asia-Pacific region's growing importance within the global Sanlorenzo universe.
From major yacht arrivals to strengthened presence in new markets including Australia, Japan and Vietnam, and a strategic partnership in Thailand, the year reflected an evolving landscape of discerning yacht owners seeking exceptional craftsmanship, service, and sustainability.
Throughout the year, the company has been sported by Sanlorenzo's global reputation for refined Italian engineering and bespoke yacht-building, resonating strongly with the recent launches of iconic yachts such as the contemporary heritage cruiser SHE and the superyacht flagship 74Steel, as well as new premiere models unveiled in Cannes including the Sanlorenzo SL110A, the SX120 and the composite flagship SD132. The synergy between global heritage and regional expertise and dynamism was evident across APAC, where customer interest continued to build in parallel with new marina developments, expanding service infrastructure, and regional governments endorsing boating.
One of the defining themes of 2025 was the arrival of several significant yachts into the region. The first SP110 yachts arrived in Hong Kong in spring and winter, a landmark smart-performance design embodying Sanlorenzo's philosophy of rethinking intelligent, efficient design and onboard living. They were joined by the arrival of the first Bluegame BGM75, a game-changing power multihull developed by Bluegame, part of the Maison. Meanwhile, the delivery of several tri-deck SD118 yachts across different markets highlighted the growing momentum of the semi-displacement superyacht segment, a category increasingly embraced by APAC owners seeking long-range comfort and safety while exploring the region's 30,000+ islands across various archipelagos in North and South Asia.
These deliveries form part of a broader rise in interest for larger superyachts, with more units currently under construction for the region. The company's order book for 2026 and beyond features an expanding collection of Alloy, Steel, and SD models, reinforcing Asia-Pacific's emergence as a key contributor to Sanlorenzo's global success story. As the region continues to mature, yacht owners are gravitating toward more personalised, architecturally inspired vessels that reflect their lifestyle ambitions.
Supporting this growth is a continued investment in the service network. In 2025, the company expanded its technical, customer care, and yacht management teams, ensuring an elevated standard of ownership support. Main service hubs in Hong Kong and Phuket oversee the network of ten regional service points and support a strong, more responsive foundation for yacht owners across diverse markets—from established hubs like Hong Kong and Singapore to rapidly developing destinations such as Indonesia, Vietnam and Thailand. This focus on after sales care remains central to Simpson Marine's identity and customer promise and a cornerstone of its partnership with Sanlorenzo.
Beyond the commercial milestones, the year also brought a deeper alignment with Sanlorenzo's global cultural and environmental values. The brand's longstanding relationship with the contemporary art world, expressed through collaborations with prominent institutions, found resonance in Asia. The company hosted exclusive art-led gatherings, long-term partnerships with prestigious local institutions such as Hong Kong Ballet and M+ museum that reflected the shared sensibility between craftsmanship and artistic expression. These initiatives bring the yacht owner community together and allow for more dialogue linking art with craftsmanship and vision, an exchange globally championed by Casa Sanlorenzo, an artistic institution for exchange and dialogue, located in the heart of Venice, and officially opened in June 2025.
Sustainability remained a parallel priority, echoing Sanlorenzo's commitment to responsible innovation. The APAC division started working on initiatives inspired by the shipyard's ESG vision, including the increased environmental training across regional teams and standardisation of reporting in line with EU directives.
Reflecting on the accomplishments of the past year, Daniele Lucà, CEO of Sanlorenzo APAC/ Simpson Marine, remarked: "2025 has been a defining year for Sanlorenzo in Asia-Pacific. The arrival of new flagship yachts, combined with our deepened presence in key markets, shows the strength of the brand and the trust placed in us by our customers. We are proud to continue expanding our world-class service network and look forward to shaping the next era of bespoke yachting in this dynamic, world fastest-growing region."
Echoing this sentiment, Nick Stratton, Chief Sales Officer of Sanlorenzo APAC/ Simpson Marine, said: "We are proud of our team's achievements this year and the energy of the APAC market with a double-digit growth in order intake and expecting more iconic yachts to arrive in Asia in early 2026, including the flagship of the SL line, SL120A and the sister model of the striking SP110, the SP92. From Australia to Japan, we are seeing a new generation of owners embracing Sanlorenzo's craftsmanship and vision. With more superyachts on the way, an expanded service network, and an active brokerage market, we are entering 2026 with strong momentum and a continued, decades-long commitment to our customers."
As the company moves toward 2026, Sanlorenzo APAC and Simpson Marine are sharpening their distinctive strategic pillars for the year ahead. A key focus for the Sanlorenzo APAC division will be the reinforced growth of Sanlorenzo and Bluegame, which have been steadily expanding regional footprint in the past years and Nautor Swan, recently hosting its first Asian Swan Regatta in Japan. Together, these two brands, whose design philosophies and performance attributes resonate strongly with Asia-Pacific's evolving tastes, complement the Sanlorenzo range in both yacht size and type organically. Strategically completing brand portfolio, the Axopar boats serve as yachting-lifestyle debut for local owners, with the boats used both as a standalone day/ weekend adventure cruiser or a chase boat to larger Sanlorenzo yachts.
In parallel, the Simpson Marine side of the business will significantly expand the high-end service ecosystem, with a focus on international yacht charter including the monoband division Sanlorenzo Charter Fleet, yacht management, and comprehensive after-sales service, ensuring that every aspect of ownership and enjoyment is meticulously supported. Customer experience, a long-standing strength of Simpson Marine, will become an even more central priority as clients increasingly seek personalised, seamless, and lifestyle-driven engagements that extend beyond traditional yachting.
APAC continues to present extraordinary opportunities for the luxury sector. Recent regional market analyses indicate steady annual growth figures in the wider luxury segment, with projections suggesting high single-digit to mid double-digit percentage expansion across several key categories over the next five years with Hong Kong in particular growing at an impressive 20% in the past year. Despite the wider regional presence, Simpson Marine's historic strongholds—Hong Kong and Singapore—remain the company's most successful commercial hubs, serving as anchor markets that consistently demonstrate maturity, trust, and long-term client loyalty.
Having concluded the yearly activation calendar with the Hong Kong Boat Show taking place in early December and featuring the APAC launch of the new asymmetric model SL86A, the team also welcomed the attendance of Luca Santella, Head of Product Strategy at Bluegame, visiting the city on the occasion of his keynote speech at Business of Design Week 2025. With an active start to the new year already in planning, the company remains committed to shaping the next chapter of yachting in Asia-Pacific—one defined by creativity, sustainability, personalised service, and a deep respect for the region's evolving lifestyle aspirations.
The journey this year affirms not only its well-established market leadership in the industry but also its key role in bringing a uniquely refined and culturally engaged perspective to the Asia-Pacific yachting experience.