November data shows continued softness across recreational boating market
by National Marine Manufacturers Association 15 Feb 16:19 PST
Recreational Boating Industry Data Summary © National Marine Manufacturers Association
NMMA's latest Monthly Recreational Boating Industry Data Summary, featuring data through November 2025, showed retail and wholesale activity remained under pressure as elevated interest rates and cautious consumer sentiment continued to influence purchasing behavior. On a rolling 12-month basis (December 2024-November 2025), retail sales fell 8.6% to 215,736 units.
Freshwater fishing boats showed relative stability compared to other categories, while more discretionary segments, including pontoons, wakesports and cruisers, experienced retail declines.
Key economic indicators continued to reflect a cautious consumer environment in November. The Conference Board's Consumer Confidence Index fell to 88.7, its lowest level since April, signaling restrained holiday spending as year-end approached. Manufacturing activity remained in expansion territory, with the U.S. Manufacturing PMI at 52.0, though momentum has moderated compared to earlier in the year. Housing starts held steady at 1.4 million annualized units, while the 30-year fixed mortgage rate remained elevated at 6.3%.
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