Brunswick introduces TotalCare – a new comprehensive bow-to-stern protection program for boat owners
by Brunswick Corporation 3 Jun 09:27 PDT
Brunswick introduces TotalCare © Brunswick
Brunswick Product Protection Corporation, a business of Brunswick Corporation (NYSE:BC), today announced the launch of TotalCare, an exclusionary protection program designed to deliver maximum coverage, simplified pricing, and added coverage benefits for new boat owners across the marine industry.
Designed for the way today's boaters buy and boat, TotalCare is Brunswick's most comprehensive protection offering to date, providing true "bow-to-stern" coverage that safeguards nearly all boat and engine components. The program is available across a wide spectrum of new powerboats, from entry-level models to luxury yachts, making it one of the most versatile coverage solutions in the industry.
Broad coverage and simple pricing
TotalCare addresses the most common friction points in the boat ownership experience: complexity, cost uncertainty, and unexpected time out of the water. Key program features include:
- Exclusionary bow-to-stern coverage that protects nearly all boat and engine components on new powerboats
- Streamlined, transparent pricing based on the original watercraft retail price, enabling fast quotes and consistent customer communication
- Enhanced Service Assist reimbursement per claim, reducing out-of-pocket expenses when covered repairs are needed
- Coverage for hoist, lift, haul out, and access labor, costs that are often overlooked but can add up quickly
"TotalCare reflects our commitment to simplifying the ownership experience while delivering industry-leading protection and peace of mind," said Bijoy Jha, Vice President of Financial and Business Services, Business Acceleration. "By pairing broad exclusionary coverage with an intuitive pricing structure, we've created a solution that's easy for dealers to sell and easy for customers to understand."
Dealer availability
TotalCare will be available exclusively through participating dealers. Dealers interested in offering TotalCare to their customers can contact Brunswick Product Protection Corporation directly at (800) 950-3808 or , or visit brunswickproductprotection.com/totalcare to learn more.