Mobile YOTI full steam into next decade
by Lisa Ratcliff, YOTI Media 18 Oct 2018 11:49 PDT
The YOTI team led by John Cowpe (right) and Tim Vine (second from left) © YOTI Media
Innovative Australian brokerage YOTI, celebrating 10 years at the forefront of the industry, has marked the start of a new decade with a slicker administration hub and more fluid and responsive sales team.
Amalgamating the administration and marketing side of the business via the creation of a central control hub using cloud-based technology will increase efficiency and most importantly, free up the sales force to spend even more time meeting sailors, conducting test sails and inspections and sailing boats.
"Cloud based technology allowing on-the-go communication and collaboration across the network sees the sales force now free to work independently of a traditional bricks and mortar office," says YOTI managing director Tim Vine.
Founded by Vine and John Cowpe in a shoe box and on a shoestring at the height of the GFC in 2008, YOTI had the early backing of some of the industry's best-known identities and with innovation and passion has recorded year-on-year growth.
"We were the first to engage effectively and consistently in the social media space and our video production of every vessel ever listed means YOTI is now home to the largest broker archive in the world," Vine added.
The first step in the reengineering of this iconic brand has rolled out with the centrally managed hub now up and running.
Clients are engaging with the same YOTI team member they have always communicated with, and valuing a more comprehensive and targeted online presence on YOTI's social media channels, in particular Facebook and Instagram.
"The future is bright for our Australian owned and operated business as we visualize a more efficient brokerage and the role of a broker in achieving a model that will allow YOTI to really expand our footprint across the country and into the regional sailing hot spots," Vine summarised.
www.yoti.com.au