Introducing a new era for JP

by JP Crafts 3 May 2024 09:56 PDT

A new era for JP © JP

Introducing a new era for JP...

We are thrilled to announce the exciting merger of our two companies. JP RIBS and JP Marine have come together under one umbrella, JP CRAFTS.

JP RIBS began with the combined vision and experience of father-son duo, Jonathon and Phil Edgar, growing to a team of 22 from their base on Aucklands North Shore, and boasting some of our countrys best boat building and design talent.

JP Marine, a leader in the marine industry, has built a solid reputation for its high level workmanship, exceptional customer service, and commitment to excellence. With a strong presence in the marine industry, JP Marine has demonstrated consistent growth and has successfully established itself as a trusted brand.

And while this legacy gives us a foundation of reliability, were an ambitious Kiwi company in pursuit of progress. The agility of our lean but clever team, and a fearlessness when it comes to pushing boundaries, imagining whats possible, and embracing challenges, has us embarking on a new era of marine excellence, now as JP Crafts. It brings together four key divisions of our business: our projects, marine specialist services, partnerships and custom crafts. Stepping away from the typically siloed approach within the industry, director Jonny believes that:

"future-fit vessels should take shape through collaboration, collectively advancing industry innovation by bringing together world-leading technologists with superior craftsmanship."

JONATHON EDGAR, CEO

As we embark on this new journey, we are confident that the merger of JP Marine and JP RIBS will create a powerhouse in the marine industry, setting new benchmarks and paving the way for future success. Together, we are poised to redefine our industry landscape and provide unmatched services and crafts to our current and future clients.

We look forward to the opportunities this merger presents and the exciting possibilities that lie ahead.

A new emblem to better reflect our offering...

A sleek look that is characterised by its bold and sophisticated design. The clean lines, minimalistic and modern approach further depicts the JP offering. Our logo embodies the JP style of refined aesthetics and conveys the contemporary and stylish approach we take when designing our crafts.

The design draws inspiration from the dynamic interplay of movement and our modular building process. Additionally, the design incorporates the artistic action of a looping knot.

The emblem is an ambigram of the letters JP. This visual symmetry has been designed so that the emblem is the same when viewed upside down.

OUR DIVISIONS

CUSTOM

Since 2016, we have been hand-crafting custom tenders for those who are accustomed to a more personalised touch. Our Custom division can tailor-make every aspect of a build to create bespoke, one-of-a-kind vessels built to order.

PROJECTS

Our Projects division focuses on technical assignments that call for our master boat building expertise. Some of our latest projects include a 12M Electric Craft, bound for Queenstown, as well as a 24M Vaka located in Aitutaki.

SERVICE

From safety and security to maintenance, fuelling and accounting, our Service division offers a full management solution to run a successful private launch out of Auckland. Relax with the peace of mind that your investment is in the best of hands. We are proudly New Zealands warranty, service and commissioning technicians for the renowned Yacht Brokerage Agency, Pinnacle Marine. Pinnacle are the New Zealand distributors for Azimut, Bennetti, Sunreef and Elan.

PARTNERS

Our Partners division fosters relationships with companies from across the globe to ensure New Zealand has the most innovative and efficient technologies to ever reach our waters.

One such partnership is with innovative Italian green-energy company Sealence. We are proudly the first in Australasia to integrate the DeepSpeed jet-powered electric propulsion system. The most efficient naval propulsion ever designed.