Chicago, New England & Atlanta Boat Shows open this week to kickstart 2025 boat sales
by National Marine Manufacturers Association 8 Jan 16:30 PST
2025 winter boat show season © National Marine Manufacturers Association
The 2025 winter boat show season begins this week in three major markets - Chicago, Boston and Atlanta - to kickstart industry boat sales in the New Year.
The Discover Boating Chicago Boat Show, in partnership with Progressive Insurance®, opens this afternoon at its new location in Rosemont, IL at the Donald E. Stephens Convention Center. The Discover Boating New England Boat Show, in partnership with Progressive Insurance® also begins today, and the Discover Boating Atlanta Boat Show, in partnership with Progressive Insurance®, drops anchor tomorrow. Expect to see an increase in floorplans as brands and dealers showcase more boats and more brands for consumers to shop.
The Discover Boating Beach Club returns to Chicago and New England, featuring Opening Night Parties benefiting the Alliance for the Great Lakes in Chicago, and Save the Harbor/Save the Bay in Boston. Both the Beach Clubs and Lake Life Lounge in Atlanta will host a variety of entertainment and activities to engage attendees in the boating lifestyle. The boat shows will also offer a host of educational opportunities including the popular Fred's Show How-To Center, presented by Progressive Insurance®, plus popular activations such as kids' bumper boats, the Paddlefest Pool & trout fishing.
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