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Q3 Marine Leadership Barometer: NMMA C-Suite members report slightly improved sentiment

by National Marine Manufacturers Association 27 Nov 07:13 PST
Q3 Marine Leadership Barometer © National Marine Manufacturers Association

As the recreational boating industry enters the final quarter of 2025, NMMA's Q3 Marine Leadership Barometer shows slightly improved sentiment among top executives from NMMA marine manufacturer members in the U.S. and Canada.

While long-term sentiment has improved modestly, short-term expectations remain restrained, reflecting a group balancing cautious optimism with the realities of a complex economic and policy landscape.

According to the latest results, completed in mid-October, 54% of survey participants reported feeling cautiously optimistic about the state of the recreational boating industry over the next 12 months, up seven points from Q2.

Nearly half (44%) of respondents report product demand to remain the same over the next 12 months, a jump from Q2's 23%, and those expecting a decrease in demand went from 39% in Q2 to 19% in Q3, showing increased optimism, albeit cautious, for future demand.

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