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RS Sailing 2021 - LEADERBOARD

Besenzoni strengthens its international presence in the first half of 2026

by Besenzoni 11 Feb 23:11 PST
Besenzoni strengthens its international presence © Besenzoni

Nauticsud, Miami, Seaquip, Palm Beach and Dubai among the key events of the coming months; a new training program dedicated to the service network in Italy and abroad is under way.

A set of initiatives highlighting the Sarnico-based company's goal of expanding its international presence by strengthening, alongside its product offering, a solid and well-structured commercial and service organization capable of supporting customers and partners across different markets.

2026 has started with strong momentum for Besenzoni, with a major commitment to commercial and international activities through a program designed to consolidate the brand's presence in foreign markets and enhance the quality of services provided to shipyards, owners and yachting professionals.

In recent weeks, the company has been active both in Italy and internationally, participating simultaneously in Nauticsud and the Miami International Boat Show, both running until February 15. At Nauticsud, Besenzoni is presenting a targeted selection of solutions representing its product range, from multifunction ladders to electric gangways, alongside the new Start P 458 helm seat, a recent addition to the seating collection. Participation in Miami further strengthens the company's presence in the important North American market, as well as in Central and South America. Alongside these international boat shows, the Sarnico-based company will also be present together with its dealers at the Zagreb Boat Show, from 18 to 22 February, and at the Bosphorus Boat Show in Turkey, from 26 to 28 February.

In March, the company will also take part in Seaquip, the first edition of the Mediterranean Yacht and Marine Equipment Trade Fair, scheduled in Milan from March 4 to 6, under the Together We Boat brand, confirming Besenzoni's commitment to contributing to industry dialogue on the role of marine components and technological innovation in the yachting sector.

The exhibition calendar will continue at the end of March with the participation in the Palm Beach International Boat Show and, in April, with participation in the Dubai International Boat Show, a key event for commercial development in the Middle East and for strengthening relationships with dealers and operators in a rapidly growing region. La Serenissima, which will host the Venice Boat Show at the end of May, will be Besenzoni's final stage before the major autumn boat shows.

Alongside exhibition activities, Besenzoni is carrying out a comprehensive training program dedicated to its service network in Italy and abroad. The courses, structured across multiple levels, include both advanced training programs for experienced service centers and basic training courses for new partners, with the aim of ensuring consistent technical standards and qualified support across all markets in which the company operates.

This investment is part of a broader strategy aimed at consolidating the international network of authorized dealers and service centers, considered a key asset to support Besenzoni's growth in foreign markets and to ensure customer proximity, rapid response times and long-term service continuity.

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